Subaru Canada Achieves Record Consecutive Win as 2018 ALG Best Mainstream Brand

February 27, 2018

– Subaru named Best Mainstream Brand in ALG’s 2018 Canadian Residual Value Awards for fourth consecutive year.
– Brand also awarded four ALG 2018 Canadian Residual Value segment awards: Best Compact Car (Impreza); Best Midsize Utility—2-Row (Outback); Best Sports Car (WRX / WRX STI); and Best Subcompact Utility (Crosstrek/XV).
(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI) is proud to announce that it has been named the Best Mainstream Brand yet again in the 2018 ALG Canadian Residual Value Awards, the fourth consecutive year it has earned the honour. No other brand has achieved such an honour in the history of the Canadian awards. Additionally, four separate Subaru models earned resale value awards in their respective segments.

“Consistent product execution and practical sales strategies have yielded four years of Residual Value Award wins for Subaru,” said Eric Lyman, vice-president of ALG. “Legions of enthusiastic owners have transformed Subaru from a niche alternative brand to the envy of the automotive industry, boasting sales increases that continue to be limited by supply rather than demand. This results in high transaction prices, low incentives and residual values that top the competition.”

ALG is the industry benchmark for projecting future residual values and depreciation data, and the 10th annual ALG awards honoured 2018 vehicles predicted to hold their value better than any other vehicles in the segment. In particular, the Best Mainstream Brand award recognises a brand that retains its value better than all other mainstream brands in Canada. The 2018 award marks Subaru’s fourth consecutive win.
“We’re very proud of these awards, as they prove that Subaru delivers more than just great vehicles to its customers but also great value,” said Subaru Canada, Inc. chairman, president and CEO Yasushi Enami. “From top to bottom, our award-winning line-up has something for everyone — and more Canadians are recognising that.